Diwali The Delight

Diwali popularly referred to as the global fiesta of lights and sound is celebrated all over India. It’s one of those festivals that ties people from almost every religion, caste and community together.

If you are in a dilemma as to where to go to see Deepawali celebrations in India, then you are in luck. This list below might help you choose the right place.

Witness the Most Mesmerizing Looks of the Ganges at Haridwar and Varanasi

Celebrating Diwali in Haridwar and Varanasi can be an ideal suggestion. As the evening sky grows darker, the devotees throng the Ghats on this major Hindu festival to light diyas before leaving them on the river to float, which has long been the tradition. Gradually thousands of diyas float on the water; the view is splendid; it seems as if the stars have fallen on earth. The continuous fireworks and the special evening Aartis sanctify the entire ambiance.

Watch the Golden Temple Dressed like a Bride in Amritsar

The graceful Golden Temple in Amritsar is where you can look forward to enjoy an unforgettable Diwali celebration. Given the fact that on the same day as Diwali, the Sikh celebrates Bandi Chhor Divas, which marks the celebration of the return of the Sixth Sikh Guru, Guru Hargobind Ji from Mughal imprisonment, the Golden Temple is draped in lights. The floating diyas illuminate the Sarovar and one can soak in the spiritual ambiance that is often invigorated by the eco of Kirtan (prayer). Watch the city bathe in light and take delight in the culinary here on Diwali.

Cheer as Narakasura Demon is Set Ablaze in Goa

Setting Narakasura, a demon (According to Hindu Mythology), on fire is the tradition of Goa and is also one of the major events on Diwali festival in India. A day prior to Diwali, a big competition is held in every village and city to see who can make the biggest effigy of Narkasura. These effigies are then set ablaze at the dawn of the Diwali Day, which symbolizes the triumph of good over evil. On the day of Diwali as the saying goes ‘Mauka bhi hai aur Dastoor bhi’ you might like to go and try your luck in gambling at one of the casinos in Goa.

Set Your Eyes to the Sky in Mumbai

Although nothing different happens on Diwali in Mumbai, the view of the city is however worth witnessing. Firework is the main attraction here that eventually illuminates the night sky. The best place to witness firework in Mumbai would be Marine Drive, where the already glittering Queen of Arc makes for a perfect background.

Shop till You Drop during Diwali in Jaipur

To enhance the joy of Diwali in Jaipur, a big shopping festival takes place. Known as Jaipur Shopping Festival, it is organized by the trade union in Jaipur in order to promote trade in the state. Small and big markets in Jaipur participate in the shopping festival, which means that shoppers have a large range of items to choose from. Cultural shows andperformances,  polo and golf tournaments are also organized to grab the attention of the people. It is indeed one of the best places to visit in Diwali.

Attend Kali Puja in Kolkata

The dates of Kali Puja and Lakshmi Puja (Diwali) coincide and West Bengal chooses to perform a puja for their beloved Goddess Kali on Diwali. The best place however, to witness the Kali Puja in West Bengal is Kolkata. A day prior the Puja, the entire city is bathes in the light of candles, colorful electric bulbs and diyas in order to celebrate the commencement of the important day at midnight.

Pour Oil in Lamps in Purushwadi

Purushwadi is a small village located atop a hill along the Mumbai-Nashik highway. The families in the town organize bonfires on the night of Diwali and cook local food. On the other side children go from door to door, singing traditional songs and asking each household to pour oil into their oil lamps, mounted atop a handmade bundle of sticks. It is a nice tradition and a unique one as well; so if you are considering a peaceful Diwali Festival 2014 (no fireworks and crackers), then Purushwadi can be an ideal place.

Another destination that I would like to mention is Sivakasi in Tamil Nadu.  This place holds importance for the fact that this is where 90% of the fireworks used in Diwali in India come from. The illuminated sky on Diwali owes much to this small town and makes us realize the fact that every big thing has a small beginning!

Diwali is a time where we all long to be home, to spend time with loved ones. Many of us will be home, many others might not make it due to various reasons (no leave, other plans, couldn’t get tickets). However, there’s no denying that the best memories we have of Diwali are the ones spent at home, the #GharWaliDiwali.

Have a Great Diwali! (2014)

Source : interetingnews.in

Young And Nervous

If you are young and nervous, don’t be.

I urge you to be curious.

Question society and what you are told. You don’t have to live the life that has been laid about before you. You don’t have to live the life your parents, grandparents, and great grandparents have lived. Feed your potential by moving around, by stirring things up. I want to protect youth from false guilt that is projected onto them when deciding what path is their own. You don’t have to answer your neighbor when they condescendingly ask about your plans are after high school. Breathe, collect your thoughts, try things, see what falls in your lap and recognize what feels true. What is time? It’s subjective. You are not the same. You are you. Why are we told we must decide by a certain age? Pressured into decisions with their deadlines, we’re told we won’t be great if we don’t follow through into traditional schooling. Why are we conformed into school systems that control our minds for eight hours a day, telling us we must learn this way, speak this way, perform this way, obey until we graduate, and then live this way, retire, die? The natural latter seems like death to creativity in so many of the young, leaving them silent and straight jacketed walking in a straight line to predictability. It’s always your choosing to decide whether you’ll live a curious life or a comfortable one. Maybe I’m crazy for not following a path I know that would lead me to a stable life, maybe I’m crazy for following my passions. Maybe I won’t have a big yard or an abundance in my bank account, but I’ll have stories and a heart bigger than my body, a brain with stretch marks. I’ll have films and images, an archive of my life of adventure. My life of constant hunger for better understanding of Earth and my spirit within it.

There are always other options.

Challenge your comfort, let yourself unfold.

 

Mobile Browsing Is On The Rise

Responsive Web Design is KEY in a Quality Browsing Experience

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Have you ever viewed a website on your smartphone or tablet and found it difficult to read because it required extensive resizing and scrolling? This occurred because the website didn’t have responsive web design.

Is your website or blog responsive? If it isn’t, we highly recommend taking the necessary measures to provide a quality browsing experience for your readers.

Wait, What is Responsive Web Design?

A website with responsive design is built to provide an optimal viewing experience on all devices. In other words, the website is easy to read and navigate on desktop monitors, smartphones, tablets, etc.

Why is it Important?

Responsive design is necessary because people now access the web on a multitude of devices. Smartphone and tablet web browsing already accounts for a large percentage of web traffic and will continue to increase. In fact, almost half of the traffic on interestingnewsonline.com comes from a non-desktop device.

We recommend making your site mobile-friendly for these reasons:

  • Traffic: You don’t want to lose traffic because your site is difficult to read and navigate.
  • SEO: Responsive websites tend to rank higher in search results.
  • Competition: If your site isn’t easy to navigate, it’s possible users will go to your competitors.
  • Credibility: If you have a good-looking site, users will be more likely to spend time browsing and trust your products or services.

How it’s Done

First, determine if this is a job that can be done by you or if you need to outsource it to a professional.

If you have a blog, such as WordPress, you can select a WordPress Theme that is already responsive. Refer to the ‘help’ section of your blog provider’s website if you’re unsure how to do this.

If you have an HTML/static website, you can edit your design by adding media queries to your code. If you’re not experienced in coding, you can choose to outsource the work. However, you will want to use caution in any sort of outsourcing process.

Buyer Beware

Before hiring a programmer to code your responsive design, ensure you’re using a credible site and that the person or business has a solid reputation. If you post an ad on a freelance project website, use caution if the reply to your ad reads pre-scripted as these are typically not services you want to use. Confirm the person you hire is genuine in their work and able to communicate in regard to your needs. Also, be sure to ask for examples of their work.

As a side note, the price will fluctuate depending on whether your website needs to be completely re-coded or if it can simply be edited by adding media queries. Keep this in mind when you discuss pricing. Bottom line: Use caution and shop around.

Additional Thoughts

Regardless if you do-it-yourself or if you outsource, here are some additional things to consider before you begin the project.

  1. Content. Many times you can’t fit everything on a mobile site. Make a list of what should be included on the mobile version and what can be left out. Be specific.
  2. Design. Look around at other mobile-friendly sites. Do you see any designs you especially like? Take note. Think about what kind of layout would work best with the type of content you feature.

As we mentioned, mobile browsing is on the rise. Phones are getting bigger, tablets are getting less expensive, and everybody wants to be connected on-the-go. Whether or not you decide to make your website responsive is ultimately your decision. However, we can say, it WILL improve the user experience, which largely impacts your bottom line.

User experience is key!

Have you already made your website responsive? We’d love for you to share your tips with others in the comments below!

Source : wbsiteinfo.blogspot.in

Goals Are A Waste Of Time

This is a question a lot of people have to ask themselves whenever they set goals. Have goals always worked? I have tried out goal setting myself, creating S.M.A.R.T. Goals and trying out different goal strategies. But none of them ever worked, even though they were supposed to I’m guessing I”m not the only person in the world who has set up a goal, only to find out that the goal never came true.

Waste-Of-Time-font

No wonder there are so many guides out there, there are an uncountable number of guides on the internet, guides on the shelves of book stores, and guides from well meaning people. The truth of the matter is, goals just don’t work. If you are desperate enough to create a goal in order to accomplish a certain task, that just means that you don’t want to complete the task in the first place. If you really wanted to complete something, you would have completed it by now, instead of searching for a guide on the internet “if goals are good or bad.”

I think most people had a good life through their childhood just living life. They just lived life, doing their own hobbies, doing their own things. A lot of these kids grew up to become great in their fields. Whether it be computers, sports, or anything else, they grew up to become good at what they do, because they didn’t set any goals. Think about it, when you were a kid, and you did well in a subject, did you set up a goal to become good at a subject? How about when you first learned to drive? Did you set up a goal to learn how to drive? No? You just did it? Then that’s exactly the right thing to do. Setting goals is a waste of time, if you really wanted to do something, you would have done that something by now.

Summary: Don’t set any goals. Just keep living life, and if there’s something that has to get done, just think “Oh yeah, I have to get so and so done by today.” And then work on it. Is it really that hard? I’m guessing it’s not. It’s just the way the human mind was created. It can support itself without creating any goals. In my opinion, goals are a waste of time, and that the definition of Goals that is “To complete a task,” should be removed from the English dictionary. Because it’s stifling human achievement.

Source : interestingnews.in

Be a Traveler and Not a Tourist

The tourist is someone more concerned with making all the right moves, visiting all the popular destinations and having the photos to prove it. The traveler, on the other hand, is someone who wants to experience another culture and to avoid the popular spots as much as possible. Being a traveler and not a tourist is a great way to truly experience the world.

Act spontaneously.

Plans are for tourists, change of plans are for travelers. While the basics like flight times and hotel bookings can be planned in advance for some parts of the journey, don’t box yourself in. Make sure you have wriggle room to cancel those bookings and go where fancy takes you.

Avoid stereotyping your travel experiences.

Don’t try to squeeze in all the highlights in a short space of time. Does it really matter if you don’t see all the sights and miss the tourist gift gimmicks? Even a small country has much more to offer than the tourist stalls and gimmicky local tours.

Think about the destinations often forgotten, the ones outside the main tourist track.

Suppose, for example, you want to visit the more than 1000 big or small museums in the rest of the Netherlands outside the capital Amsterdam. Indeed, you’d see a great deal more and soak in much more of the real culture than simply seeing the great museums in the main city.

If it’s free, it’s probably good and something the locals would be doing.

Cycling and walking around, visiting forests, watching people on the streets, and resting in parks. These cost nothing but are great ways to immerse yourself in everyday life, to get a real taste of the culture.

Get on a bus, a train, a local bicycle hire.

Do not be afraid to use public transport. You will meet people, see amazing sights, go to places that you might not otherwise and you’ll save money.

Visit other parts of the country that are not really detailed in the guidebooks.

Discover something worthwhile somewhere else for a change.

Stop the 5 star hotel trawl.

You don’t need expensive hotels with air-con, fridge and room service all the time. You can be happy with the personal touch from ‘bed and breakfast’ places and small hotels in the countryside. Staying in people’s homes is another great option.

Be prepared to feel the historical, social and cultural life instead of emphasizing you’ve been somewhere by showing the pictures of all the famous places to your friends.

Your friends can see all that online; go and find the unique, the truly unusual, and connect with real people. In the end, you’re going on holiday for yourself, not to impress other people.

Source : travellingandexperience.blogspot.in

How To Make My Workload Lighter

There are some work-related tasks that are a real pain to do.  Rather than focus our time, energy, and skills on something beneficial, we’re occupied by the mundane because we haven’t developed a better system of doing them.  As business owners, it’s our responsibility to make sure that our day-to-day operations run as smoothly as possible.  That’s why it’s so important for us to stay on top of trends, streamline tasks, and eliminate dated systems that no longer serve us.

If time really is money, why would we want to work harder versus working smarter?  Even if you’re not the type of person that embraces new technology quickly, you’re going to need to adapt to the changing needs of your clients and customers or someone else is going to take on that role for you.  Don’t risk losing business because you’re too stubborn to change.

Here are five tools that take the tediousness out of today’s workload:

  1. PhoneTag.  Missing phone calls can cost your business money.  Like most entrepreneurs, you may not have time to listen to each and every voicemail that is left for you.  That’s what makes PhoneTag a valuable service.  It converts voice messages to text format and sends them your email to view.  You also receive a .MP3 file for you to refer to.  The service costs money to use but the company offers a weeklong free trial to see if it’s right for your business.
  2. RoboForm You don’t want to keep a spreadsheet containing all your valuable passwords in a place where they can be stolen.  That’s where password manager RoboForm comes in.  Use a master password to access all of your favorite websites.  The bookmark-style logins allows you to log into any of your accounts with one click.  Best of all, it’s FREE and secure.  It can be used on a PC, Mac, phone, tablet, and even a USB drive.  One license covers every device you own.
  3. Google Docs.  Create, store, and share documents online in one central location.  Google Docs integrates with Gmail and acts like Microsoft Word with its word processing application, spreadsheet, databases, and presentations.  Best of all, it’s stored on the cloud which means that if your system crashes, you won’t lose all of your information.
  4. Basecamp.  Need a project management tool that is results-driven?  Look no further than Basecamp.  Not only is it easy-to-use, many companies prefer it over other tools that they’ve been introduced to.  Available for use on Safari (Mac, iPhone/iPad), Chrome (Mac, PC, iPhone/iPad, Android), Firefox (Mac, PC), and IE 9+ (PC, Surface).  You can even add the app to your mobile devices and view which projects haven’t been started and which projects have been completed.  Apple and Android users can utilize the service easily through their choice of device.
  5. Catch the Best.  If you’re tired of letting the best candidates go by, Catch the Best helps you keep track of applicants and get your team in on the hiring process.  Post your jobs to Indeed for free.  Share the open position on Twitter, Facebook, and LinkedIn.  Share candidate information with other people in your workplace without forwarding emails and attachments.  View comments about the candidate and decide if he or she will fit in well in your workplace environment.

The average worker wants to be efficient.  The five tools listed here were designed to make the workload lighter.  If you’re in a position to utilize these items, do so.  Every second that you spend doing meaningless tasks is one second that you’ll never get back.

How Helpful is the Android App Development for Startups and Small Biz

Android app development is enabling startups and small businesses to expand and embrace tech advantages without breaking the bank. Android’s consumer market provides an android app with unparalleled potential ROI, and the ease of development on the platform, combined with the open nature of the OS, mean that Android app development is the surest way to realize your mobile ideas.

1. Keep Your Customers Close

With a mobile app your customers will have instant access to your business at all times. As smartphone adoption skyrockets, mobile has fast become one of the most reliable and widespread methods of maintaining strong customer relations on behalf of your business. Small businesses benefit a lot from increased customer loyalty. An app will help create a stable foundation of customers upon which you can grow.

2. Massive User-base

Android is the king of the smartphone market, with over 80% market share. This comes in part because Android has successfully broken into and dominated emerging markets, such as China, where growth potential is enormous. If you are looking for a way to expand your business, Android offers an unparalleled opportunity to capture users and drive brand awareness in any consumer market.

3. Open Platform Flexibility

Android app development provides a wide open platform for expanding your products and services. It powers everything from phones and tablets to set-top boxes, refrigerator displays, and much more. This is all thanks to the efforts Google has taken to ensure their operating system is open to developers, and even if you don’t intend to experiment with the limits of Android’s capabilities, the flexibility helps ensure technical feasibility for projects so that Android can cater to your needs.

4. Faster Innovation and Evolution

There are dozens of major OEMs competing to sell Android devices. This fuels a rapid pace of innovation, as each manufacturer seeks to gain an edge. As a result, Android tends to gain new features and options far sooner than other mobile operating systems. For instance, the NFC capability recently added to the iPhone 6 has been available in Android devices since 2010. This is especially important for startups who are looking for a platform that allows them to exploit all the latest and greatest technologies.

5. Fast & Affordable Development

Thanks to the efforts of Google and the developer community, Android app development is a fairly streamlined process. Common features and functions are easily implemented, while custom coding and design must be created to tie it all together and create the app’s unique aspects. The end result is a much faster (and therefore more affordable) development cycle than most other software can offer. For startups and small businesses, being short on cash is the status quo, but Android app development is affordable enough that any business can consider it.

Source : interestingnews.in

How to Differentiate Corporate Identity from Corporate Image

When it comes to marketing your business, corporate identity and corporate image happen to be the two most important marketing tools. In the present day world where the competition is extremely fierce, it is the elements of identity and image that will help you to maintain consumer loyalty, attract attention and most importantly, assist you to build a successful business. It has often been observed that people fail to understand the difference between corporate identity and image thus, failing to build a strong reputation for their business.

Corporate Identity

Corporate identity is all about how you want your business to be perceived by your target audience. It acts like the personality of your business transmitting a specific vibe or emotion to people. The primary reason for a corporate identity design is to create brand awareness so that it becomes easier and convenient for people to identify your business amongst the crowd. While planning to design a strong corporate identity for your business, consider the following points:

  • Corporate Communication – Promotional materials, public relations, etc.
  • Corporate Design – Corporate colors, logos, uniforms, etc.
  • Corporate Behavior – Your business value and how it is promoted or demonstrated.

Maintaining a solid corporate identity not only helps your customers but, your employees and potential investors as well. When your business has a positive corporate identity, it will attract investors, motivate and encourage your employees to stay with you and refer their family or friends to your business.

Corporate Image

Corporate image on the other hand, is how your business perceived by the audience. Usually, it is referred to the accepted image of what exactly a business “stands for”. An effective corporate image of your business can be built through the following ways:

  • Corporate Identity Tools – You need to focus on creating corporate identity tools like name, logo, colors, slogan, type fonts, mascots, etc.
  • Mission Statement – Creating a mission statement gives the audience a clear about (1) What is the purpose of your business (2) Your target audience and (3) Distinctive features of your business.
  • Promotion – It is necessary for you to promote your corporate identity tools and mission to your target audience through online, traditional and social media. You need to include them on letterheads, business cards, brochures, packaging and every corporate communication medium.
  • Training – Training your employees and internal stakeholders is necessary so that they can effectively promote your business via social media circles and word of mouth.

It’s All About Maintaining Your Reputation

Enhancing the corporate image of your business by implementing different measures should remain your key focus to build a good reputation in the market. You should always try to communicate the positives and success of your business to a wide group of audience. This helps to create a good impression about your business and cause the audience to use your services and/or products. This affects your business reputation and increases your exposure throughout various prospective markets leading to new opportunities of growth and profit.

Managing and protecting your business reputation is another vital task which needs thorough attention and dedication. Alternatives are available in plenty to consumers in this competitive market and a little mistake can wreck havoc when it comes to your business reputation. Quick response to client’s queries along with maintaining a quality service will assist you to be heard and remain consistent with growing competition in the market.

Source : interestingnews.in

6 Things Only A Sister Can Do For You

She’s bossy? She’s embarrassing? She’s irreplaceable? Yes, yes, and yes — but not at all how you think.

By Sean Wilsey

First off, a little background. Wendy Wilsey-Magers is my half sister from the first of our late father’s four marriages. I’m the youngest of his children (from marriage three) and when I came along I replaced her as the baby in the family. We lived in the same house, in San Francisco, briefly, when I was an infant.

From childhood I’ve wanted to be a writer, an artist, some kind of bohemian; and I am probably at my happiest when doing something dangerous, strange and/or provocative. Wendy spent her life training horses and is deeply religious. She signs her correspondence “In His Grip,” and her voicemail greeting concludes by stating “Remember that Jesus is the reason for the seasons.” When I recently suggested that she might change it, as the season was now summer, she told me, “It says ‘seasons,’ plural, because he is responsible for all of them.”

And this correction typifies our relationship. What was feeling like a slightly irritating sibling moment, wherein I (like many brothers before me) would tolerate my kooky sister and her answering machine proselytizing, became one in which she suddenly had me seeing things in a different way. I don’t know whether Jesus is the reason for any or all seasons, but I couldn’t help admiring the attention to grammar. And this is when I realized that even if I am not in any way in His grip, that Wendy is perhaps the person on the planet in whom I find almost all seeming ridiculousness not just tolerable, but in fact a mind-opening delight. While, like every sibling, I am certain I have never told her that—or any of the following six things I know to be true of a sister.

1. Only a Sister Can Inconvenience You and Simultaneously Improve Your Standing with Your Commanding Officer.

When I was 24 I lived at the end of Manhattan’s N. Moore Street in a small room on the starboard side of the Yankee, a 90-year-old, side-loading passenger ferry. I was obliged to work two days a month in order to live there — scraping paint in the winter, grilling and selling hot dogs and burgers in a cafe the roguish, oft-inebriated captain, Jimmy Gallagher, had set up, pirate-style, on Pier 25. I was not just the low man on the Yankee but even slightly suspect because of my dubious carpentry and welding skills, and day job at a magazine (the rest of the crew were skilled craftsmen and took pride in never having been near an office).

Wendy lived (and still lives) in rural Oregon, and does not like to waste money. She called and said she was coming to New York with her husband and two daughters and wanted to stay with me. I said that was impossible, as my room measured 10 feet by 8 feet, and only had one bed. She said that if that’s how I felt she would “rent a van and sleep on the street.” No mere hyperbole—she would have. I capitulated after asking Captain Jimmy, who said, churlishly, it was okay with him provided everyone who slept on the boat worked on the boat. Fine by Wendy, who, with her family (and their sleeping bags), spent one of her four days in New York cooking and cleaning at the pirate cafe. Afterwards I took her to dinner at a restaurant and bar in the East Village staffed entirely by transvestites, where, as Jesus might have, she engaged our server in a compassionate discourse — about the challenges of passing as a woman, with special emphasis on depilation.

When she’d gone, Captain Jimmy told me, “Your sister can come back and stay any time,” and my cabin boy status on the Yankee was permanently upgraded. My sister, it turns out, made me one of the crew.

2. She Will Be Brave in Ways You Will Never Be.

I grew up skateboarding the hills of San Francisco. One time I wiped out so hard I grated the skin off my palms and slid beneath a parked car. But Wendy shows me up: before I was born she had been a trick rider in Wild West shows. Her specialty was Roman riding, standing with legs on the backs of two horses that galloped alongside each other. She was recruited for the Olympics but could not go because she’d already made money as a professional. Speaking of this period she told me, “By the time I was 18 I’d received 11 marriage proposals, several of them from stuntmen.”

When I learned this about her I realized that never, even at the height of my skating abilities, would anyone have considered sponsoring me. And, it was clear that there was another Wilsey in the grip of extreme compulsions. I felt a combination of jealousy and kinship (possibly the definition of what we feel for our sisters).

3. You May Actually Have the Mirror-Like Blind Spots.

Our father’s fourth wife, Dede, hates my guts. Wendy maintains a relationship with her. I’ve struggled to understand this, and at times I hold it against my sister. How can she feel anything other than disdain for a woman who kept our father from us in his final years?

“Doesn’t it bug you?”

“It was Dad’s decision.”

“Not exactly an in-his-right-mind one.”

“I don’t want to focus on that.”

It was hard for me to argue. I didn’t want to focus on it, either. I thought this was a blind spot in Wendy for many years, but when we discussed it recently she said, simply, that she had had many similar issues with my mom: “I knew how much you loved her and she’s your mom, but I definitely had issues. That conflict within me — I think it kept me away from you.” She then added, “I’m learning how to come into your world. Ha ha. Not bad for 64.”

That’s the sort of forgiveness that’s only available between siblings. Wendy, even if I wanted her to — and for a while I really did — is under no obligation to hate somebody on my behalf. And there’s something freeing in accepting each other’s sometimes profound, sometimes paradoxical, differences. She told me recently that she had an “issue” with my childrearing: “The way you raise your kids is great, but I raise my kids with more discipline.” She said it was hard for her to be around my style, and not to interfere. But, “I just need to realize that everybody is so different.” (Okay, I’m still wrestling with that one.)

4. Brothers and Sisters Are Capable of Embarrassment Jujitsu.

She may have upped my cred on the boat. But recently we took a trip to Italy together. Walking through Venice she asked if I’d buy her an obscenely large meringue (seriously the size of a Frisbee) at a pastry shop. I did. It came in a brown sack and, after Wendy had eaten it, she stopped in the middle of a crowded street and tipped the bag into her mouth to consume the crumbs.

Venetians dodged around her. I told her not to do that in the middle of the street. She ignored me. So I said it was un-Christ-like behavior. She wasn’t remotely buying that. So I said she was maybe not in that moment the best ambassador for America. She replied, mouth full, that nobody knew she was an American. I then started singing “The Star-Spangled Banner,” at which point she laughed so hard meringue shards flew everywhere. My sister is the only person in my life who can somehow embarrass me without really embarrassing me, by which I mean I somehow enjoy being embarrassed by her, and feel proud and humiliated at the same time.

5. She Will Do Things That Reorder Your Whole Conception of Who She Is, and Even (How Is This Possible?) Shock You.

As a teenager Wendy was hired to ride a horse on a beach beside a Ford Mustang for a TV ad. At the end of one take, ignoring the director, she jumped her horse over the car. I shouted, “What?!” when she told me this story. Then I hit her with a barrage of questions: What if she had damaged the car? What if she had hurt the horse? What if she had been sued?

She simply said that she’d been jumping for more than a decade. “I knew exactly what my horse was capable of.” Then she laughed, “But the director didn’t.”

And it was a reminder that even when you think you know your sister, you don’t. She’ll jump over a car.

6. A Sister Is the Only One Who Will Give You What You’ve Always Wanted.

Our father had a 1942 Jeep that he bought from the U.S. Army after World War II. For his kids it embodied the adventurous spirit that we loved most about him. After Dad died the Jeep became my stepmother’s — a woman (see above) with whom I do not have any relationship. But because Wendy does, my stepmother gave it to Wendy. My sister had some fun with it in Oregon, and then she towed it down to West Texas, where I live, and gave it to me as a present.

As Wendy said, “You got the least time with Dad, so you should have this.” What astonished me was not that she got the jeep from my stepmother, or that she herself towed it a thousand miles, or even that my father wouldn’t have thought to do this. It was that sometimes only a sister knows what you’ve always wanted and maybe understood — even better than you — why exactly you should have it.

The Importance of a Backup Plan

How important is it to have a backup plan ? Some people may argue that by having a backup plan there is not the same commitment to succeed. By not going all out and fully committing to the one goal there is a sense of being half-hearted. There is a fall back position in place that can provide an opt out clause.

Others may say that they are aiming high but by also having a second option there is a sense of confidence, that all the effort will go towards an achievement of some sort, whatever the end result. If we put all our endeavours into one goal and then it fails for some reason it can be devastating to the individual or the business concerned. At least by having a Plan B there is a reassurance of some good coming as an outcome from the time, money and effort invested.

The truth is, in business it is important to have a reserve position. If we put all our eggs into one basket we would be regarded as rash or unprofessional. It is important to fully commit to our goals but to also have at the back of our minds the knowledge that we can benefit from some of the effort that we have invested if everything does not come to fruition in the way that we had originally hoped. It is like having an insurance policy.

By having a goal, an aim in life we provide ourselves with the motivation to rise above our normal activities and focus on an important challenge to succeed. By knowing that there is a reserve position, a second option does that in some way reduce the determination to aim as high ?

Surely, by having a Plan B we give ourselves permission to set a major goal at the outset, knowing that we are going to aim to achieve it. And at least all the efforts will not be wasted if it does not work out as hoped. We can tell ourselves to try, knowing that if we only get so far we will have achieved a lot, and from there we can continue on a slightly different, amended path, still achieving something special.

I think that goals motivate us, but if we had goals that regularly did not succeed as fully as we had hoped we may well choose to protect ourselves from disappointment and decide not to try at all in the future. By having a backup plan we recognise that we have made a supreme effort and have achieved lots of staging posts along the way, maybe not having ended up where we initially intended, but nonetheless, having achieved a significant result. A backup plan can provide motivation to feel secure in trying something new and different.